2023, November 13-14, Sheraton Hotel Bucharest
Spark Hospitality, in collaboration with winsed.swiss, has successfully hosted a dynamic sales course for hospitality industry on “Turning Sales into Hotel Success!” The two-day event, held at Sheraton Hotel Bucharest, was led by the founders of Spark Hospitality, Alina Toie and Cosmina Bucerzan. With over 20 years of experience in hospitality and tourism, Alina and Cosmina developed a comprehensive training program aimed at unlocking the keys to effective sales in the hospitality sector.
The two course leaders expressed their enthusiasm for the training’s success, stating: “Our goal is to empower hospitality professionals with the tools and mindset needed to navigate the challenges and opportunities in today’s competitive market. Sustainability for your business starts with understanding and adapting to the ever-changing landscape of the industry.”
Key insights from the training
The course was tailored for sales and marketing teams, reservations and other commercial representatives, as well as for hotel owners and general managers, who gained valuable sales conversation skills through effective questioning and active listening, deep knowledge of product positioning tactics to reach customers at the right moment, effective tools in overcoming obstacles and objections, including negotiation techniques and selecting the right closing approach tailored to the customer’s buying preferences.
- Developing a growth mindset – Participants were guided to understand how to align their activities with the overall strategy of their hotels, by fostering a dynamic and forward-thinking approach.
- Personalized tactics – The course emphasized the development of personalized approaches tailored to clients’ preferences, ensuring that the initial contact becomes a pathway to success. Attendees gained practical knowledge on creating meaningful connections and experiences that resonate with diverse guest profiles.
- Presenting and demonstrating value – A key focus of the training was equipping participants with the skills to effectively present and demonstrate the value of the services offered by their hotels, through techniques that articulate the unique selling points of each property, enhancing the persuasive power of their sales efforts.
- Brand-boosting sales skills – Participants acquired sales skills designed to not only promote their individual brands but also elevate the reputation of the destination where their hotels are positioned.
- Creating customer-centric experiences – Attendees discovered strategies to strengthen business opportunities by aligning services with the preferences and expectations of their guests, fostering loyalty and positive word-of-mouth.
This sales course has left a lasting impression on the participants, empowering them with the skills and insights necessary to navigate the competitive landscape of the hospitality industry. Spark Hospitality and winsed.swiss continue to be at the forefront of fostering excellence in the hospitality sector. Stay tuned for future collaborations and opportunities to elevate your hotel management skills.
