Our marketing and communication experts are specialized in hospitality; this enables us to offer a wide range of services suitable for the hotel industry, so that together we can outline the best positioning and communication strategy for your property. By creating a detailed action plan, we will identify the most suitable means and channels to help customers discover your hotel and become loyal guests.
We will help you set a clear strategy for all marketing and communication actions, and outline a clear brand image and positioning for your property, including dedicated/personalized services such as:
The annual marketing plan, including market research, competition check, customer segmentation, positioning strategy, setting objectives, defining performance indicators (KPIs) and tactics to follow
- Branding – creation of brand strategy and visual identity
- Database management and customer profiling for personalized marketing actions
- Public Relations (PR) – reputation management, press releases, media relations, content creation for various materials, press monitoring, media appearances
- Influencer marketing and events organization (product launches, opening events, etc.)
- Creation of promotional materials and in-house signage according to brand guidelines
- Photo-video – including brand and product photos and promotional videos and integrating them into the content strategy.
Digital marketing
In the age of the Internet, before making a hotel reservation, tourists thoroughly research all available online resources about the property. Thus, whether we talk about social media channels, the hotel’s website or online reviews, the digital presence of a hotel is paramount.
Spark Hospitality’s marketing and communications consultants support you in shaping an omnichannel online strategy that attracts tourists and converts them into customers and recurrent guests.
Our services include:
- Auditing the online presence and creating a coherent action plan by integrating and aligning communication throughout all existing channels
- Analysis of an existing website or new brand or product website creation
- Website optimization through SEO (search engine optimization) strategies
- Social media channels management
- Social media advertising and Google Ads campaigns
- OTAs and online review management
- Email marketing & creation of personalized newsletters
- Content marketing for online channels – website, social media, blog posts, articles, etc.
Specialized trainings and workshops
Each employee of your hotel can become a brand ambassador empowered to entice guests from the first interaction, to promote the hotel and the services offered, and even to up-sell and convey additional income to areas that do not specifically belong to their department.
All this is possible by engaging employees in dedicated sales and marketing, eCommerce, and customer satisfaction training. Our consultants organize specialized courses and workshops, with an emphasis on tactics and return of investment, which offer your team the right techniques and skills that can be implemented in their work in the shortest possible time.
