Commercial audit for hotels, a comprehensive assessment of the hotel revenue performance,
operations, sales strategy, marketing and commercial management. The purpose of this audit is to
identify areas of improvement, assess risks, and provide recommendations to enhance profitability and
efficiency.
Audit aspects
- Revenue Management: The audit assesses the hotel’s pricing strategies, revenue streams, market segmentation, and distribution channels. It aims to optimize revenue generation and identify opportunities to increase average daily rates and occupancy levels.
- Marketing and Sales: The audit evaluates the hotel’s marketing strategies, advertising campaigns, online presence, and sales efforts. It assesses the effectiveness of promotional activities and recommends improvements to attract more guests and increase market share.
- Competitive Analysis: The audit assesses the hotel’s competitive position within the market by analyzing market trends, competitor strategies, and customer preferences. It helps identify opportunities for differentiation and improvement.
- Commercial team role set-up and specific trainings: Sales Training for hotel sales is a process that aims to equip sales teams with the necessary skills, knowledge, and techniques to effectively promote and sell hotel products and services. It focuses on enhancing their abilities to generate revenue, meet sales targets, and build strong relationships with clients.
