With over 20 years of leadership experience spanning diverse industries, including hospitality
sales and commercial leadership, on both local and international scales, Alina showcases a
remarkable proficiency in comprehending various facets of general business development and
operations. Her expertise extends to hotel operations and commercial services, encompassing
account management, marketing, public relations, cultivating relationships across various
source markets, and formulating budget and revenue strategies.
Alina’s customer-centric approach, combined with her passion, resilience, enthusiasm, creativity,
collaborative nature, practical mindset, versatility, and action-oriented approach, make her a
dynamic professional.
Prior to founding Spark Hospitality, Alina was the General Manager of Oradea Destination
Management Organization (Visit Oradea), and before that she held the positions of commercial
director and sales director for various hotels belonging to the Hilton and Ramada brands.
Alina demonstrates exceptional interpersonal skills and a comprehensive understanding of
professional ethics, as well as strong leadership qualities in inspiring and effectively managing
high-performing teams.
Projects include:
- Hotel rebranding
- Hotel Pre-opening
- Hotel launch
- Hotel commercial management
- Hotel operational management
- Events and festivals design, implementation and management
- Revenue and expense budgeting
“Throughout the years working in hospitality, I’ve witnessed firsthand the ever-evolving challenges and opportunities in our industry. From the intricacies of account management to the art of fostering meaningful commercial relationships, I’ve had the privilege of gaining insights that only come with time and experience. At Spark Hospitality, we’re committed to harnessing this wealth of knowledge to empower hotels in their pursuit of excellence. We believe that by developing innovative strategies, fostering genuine connections, and adhering to the highest ethical standards, we can not only meet but exceed the expectations of our clients. Our journey begins with the belief that every hotel has the potential to shine. Together, we’re not just shaping the future of commercial management in the hospitality industry; we’re redefining it.”
– Alina Toie
