Alina Toie

With over 20 years of leadership experience spanning diverse industries, including hospitality
sales and commercial leadership, on both local and international scales, Alina showcases a
remarkable proficiency in comprehending various facets of general business development and
operations. Her expertise extends to hotel operations and commercial services, encompassing
account management, marketing, public relations, cultivating relationships across various
source markets, and formulating budget and revenue strategies.

Alina’s customer-centric approach, combined with her passion, resilience, enthusiasm, creativity,
collaborative nature, practical mindset, versatility, and action-oriented approach, make her a
dynamic professional.

Prior to founding Spark Hospitality, Alina was the General Manager of Oradea Destination
Management Organization (Visit Oradea), and before that she held the positions of commercial
director and sales director for various hotels belonging to the Hilton and Ramada brands.

Alina demonstrates exceptional interpersonal skills and a comprehensive understanding of
professional ethics, as well as strong leadership qualities in inspiring and effectively managing
high-performing teams.

Projects include:

  • Hotel rebranding
  • Hotel Pre-opening
  • Hotel launch
  • Hotel commercial management
  • Hotel operational management
  • Events and festivals design, implementation and management
  • Revenue and expense budgeting